The HEART Movement is a community-led initiative in Tāmaki launched in February 2012. HEART has developed from conversations between community organisations and community members about working to prevent family violence before it happens rather than only responding to violence after it has occurred. HEART is an evidence-based initiative and is using local research with community members and leaders to inform the development of its actions and to measure change over time. HEART has developed a Theory of Change that involves two strands of work: Community Mobilisation and Organisational Capacity, and Collaboration Development.
In 2016 HEART launched ‘Share the Struggle’ campaign that explored local stories.